For Veroni Salumi We have created Veroni Aperitivo, the new communication platform designed to position the brand as “top of mind” in the Italian lifestyle landscape. We started by defining an original visual identity and tone of voice and then complementing it with experiential concepts, with the aim of transforming the brand from a product into an experience.

The project involved the creation of the social media strategy, building the page from scratch. Furthermore, we developed ongoing talent activation campaigns and established Digital PR collaborations with creators and influencers for international sporting events such as the Italian Open and the US Open.

The presence at these events has generated a significant impact on brand perception and its ability to create engagement in such high-visibility contexts.