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Corolla Park It is a modern commercial hub located in Sicily. The park offers shopping and leisure time with a strong family-friendly focus.
For them, we handled the entire creative process of the idea and Brand Identity definition. We began with a study of their values, then moved on to choosing the colour palette that could best represent the identity as much as possible. "fresh" from the park, up to the creation of the new logo geometry. The visual reference for this last element is the idea of a flower with its petals, which create a graphic balance in the shape, capable of conveying a sense of harmony and simplicity.
From here, we then created the payoff "Your Magical Place", magical precisely because it's welcoming, familiar, and everyday. We also take care of their social media strategy and management.